Earp Bros

Launching OMNI a unique collaboration with Earp Bros. OMNI reinvents the traditional breeze block to offer an entirely new approach to building and interior design. By transforming the breeze block form to provide a faceted modular block, OMNI allows for a multitude of new and innovative applications to be built and designed. Offering both straight and 45-degree angles to be achieved simply by flipping the brick, OMNI was designed and proportioned to allow for an array angular forms to be created including but not limited to L shaped walls, undulating surfaces, columns and even coffee, dining and bar tables.


SP01 Outdoor Collection

Jeanette chair featured in Wallpaper magazine alongside a collection of pieces. 


Photography Fiona Susanto

Our second collaboration with Louis Vuitton to produce bespoke furniture for their entire Bondi store. Work focused on longevity and natural materials working with solid walnut, oak, limestone and wool fabrics. 


Rakumba Lighting

MITO lighting range awarded winner of the LAMP international lighting competition for best established lighting design


King Living

Launch of ETO the first desk in the world to offer interchangeable lighting and charging accessories. The ETO desk integrates power, wireless charging and lighting seamlessly into one sophisticated minimal design allowing people to truly customize the table to suit their needs. An adjustable light and wireless charging table can simply be plugged into any leg junction and customised to suit anyone's needs.



A photographic exhibition celebrating the makers behind six of Fereday’s furniture pieces, shining a light on the Australian makers and their invaluable skills that have helped to refine and produce these unique pieces photographed in collaboration with Fiona Susanto.

Originally trained as an Industrial Designer, Susan Chen later changed her creative trajectory to that of ceramic art and design, enrolling in a Bachelor of Fine Arts to learn the different techniques of ceramic production. Chen’s ceramic practice involves hand building, slip casting, and most recently, 3D ceramic printing. She creates data driven artwork, based on her investigations into the digital online world, in particular, social media platforms. These explorative and experimental concepts are realised through the use of her 3D ceramic printer. We collaborated with Susan to create the PELO light made entirely from 3D printed ceramics and harnessed Susan’s intricate knowledge and expertise of this uniqie ceramic process.

Adam always had an interest in working with natural materials such as timber. After training in his home town Birmingham England, Adam moved to London where he worked for over a decade as a furniture maker and joiner collaborating with leading designers to produce furniture and fitouts for commercial projects including The Savoy Hotel, The Goring Hotel and Michelin starred restaurant Petrus. After moving to Australia in 2010 Adam established JP Finsbury Bepsoke Joiners with Kobe Johns, named JP after the initials of their surnames and Finsbury where they lived together in London. Adam and his dedicated team work with leading names and brands in the design industry to create some of the finest quality custom furniture pieces, installations and highly crafted interiors. The first BOW chair prototypes were made by Adam and his input into joinery details and quality of models were imperative in conceiving the chair.

Starting an apprenticeship in 1994 under Swiss Master Upholsterer Markus Pluss, Darren McKinnon soon realised that this was the perfect industry for him. He loved the way an Upholsterer must use so many techniques to essentially sculpt materials into the desired product. After Completing an Apprenticeship he continued to work at Swiss Design and in 2007 became the sole owner. Pioneering green manufacturing with some of Australia’s leading commercial furniture companies in 2013 the decision was made to form a new commercial furniture brand, The SD Element. Still utilising methods taught over two decades, Swiss Design grew from 2 employees to 24. Darren McKinnon and his company balance cutting edge manufacturing with traditional time honoured techniques something conveyed perfectly through the development of the Wes Lounge which celebrates traditional upholstery processes.

Stuart Powell graduated with honours in Industrial Design from the University of Technology, Sydney where he majored in Furniture design. After working within the manufacturing industry for several years Powell used his industrial design background to develop sophisticated furniture including use of CNC machining. When the opportunity arose to help Swiss Design develop their own furniture brand SD Element he jumped at it. With his unique background Stuart’s invaluable skills helped developed the sustainable plywood framework for the Hull lounge. Using the limited resources of Australian manufacture as a positive constraint the Hull lounge avoided use of any mouldings or secondary components, intricately scoring plywood instead to achieve uncompromised compound forms.

Luke’s father, grandfather and great grandfather were woodworkers and his first experience began helping on weekends and after school in his father’s woodturing workshop that he and his mother ran. After finishing school Luke decided to pursue his passion for agriculture however before he could complete his studies his father became ill and he left University to help him with his business, never looking back. Luke’s love for woodwork stemmed from when he was a small boy and resurfaced when he began working side by side with his father for the next 10 years until he passed away. Over the course of 30 years Luke has gone onto found one of the most sophisticated timber workshops in Australia Evostyle, run alongside his wife Louise. Luke’s understanding of solid timber manufacturing was invaluable in taking the prototype of the SIA chair to a production piece with a level of quality on par to any manufacturer in the world.

Evan is one of the family members of Euro Marble founded in 1986 as a small workshop shed in Alice Street, Newtown for stone design. They sought to establish themselves as a leader in stone by consistently producing high quality craftsmanship. As they grew their stone range and sophisticated machinery grew setting up in a large warehouse in Marrickville. Euro Marble’s understanding of intricate stone machining was invaluable in developing the original MITO floor lamp in solid stone.


Trade Show

Launch of new products at Australian tradeshow Den Fair including the launch of new products NOLA mirror (NAU Design), MITO table and pendant lamp (Rakumba) and ETO desk (King Living).  


NAU Design

Launch of the SIA collection in America at ICFF 2018 show in New York as part of NAU Design 


Bathroom Design

We collaborated with Caroma to create a unique bathroom as part of their new flagship store in Sydney Alexandria. Work included conceptual bespoke designed vanity base and wall mirror paired with our MITO floor lamp and solid granite custom wall tiles.


Via Cesare Correnti 14 / 5Vie

As part of the 2018 Milan furniture fair with Local Milan a limited edition series of the SIA chair was conceived and presented at 5Vie as part of Local Design exhibition. Made entirely in Sydney Australia the SIA chair was forged from solid Aluminium and solid bronze to re-interpret the slender articulating chair in a new light. The collection took over three months to produce and finish all in Sydney and were made as a 1/5 series in polished Aluminium + 1/1 in solid bronze.